The wine world is evolving at a rapid pace. As global challenges like climate change intersect with advances in technology, the way we buy, drink, and experience wine is being reshaped. The result? A dynamic future full of exciting changes, from the rise of emerging wine regions to innovations in sustainability.
Here are my top predictions for wine trends in 2025:
1. New Horizons: Wines from emerging regions
Travel inspires taste, and as global exploration picks up steam, so does interest in the wines we discover abroad. Expect to see more wines from countries like Greece, Croatia, Bulgaria, Hungary, and Romania to meet this demand. With significant advancements in winemaking, these regions are producing high-quality, characterful wines that deserve a spot on UK supermarket shelves.
2. Authenticity over everything
In 2025, wine drinkers will seek a deeper connection to their choices. Wines that celebrate their heritage, history, and terroir will resonate with consumers who value authenticity. Expect to see labels that tell a story, showcasing the unique roots of the contents of the bottle.
3. Beyond the usual grapes
The days of Chardonnay and Merlot dominance are waning. As wine enthusiasts become more adventurous, lesser-known grape varieties will shine. Light, refreshing whites like Arneis, Albariño, Assyrtiko, Verdicchio, and Bacchus are on the rise. Meanwhile, reds such as Grenache, Tempranillo, Trousseau, and Touriga Nacional are captivating palates. Our big grape bet for 2025? Xinomavro—a bold, complex red from Greece that’s ready for its moment.
4. Green Glass: The rise of organic and biodynamic wines
Environmental consciousness is here to stay. Consumers are increasingly prioritising wines with minimal environmental impact, driving the demand for organic and biodynamic wines. These wines aren’t just good for the planet, they also showcase purity of flavor and a true sense of place.
5. Rethinking the bottle
Could the traditional wine bottle become a relic of the past? Sustainability concerns are driving the exploration of new packaging formats. Bag-in-box and wine cans have already made their mark, but 2025 will see a continued rise in interest in lightweight, recyclable alternatives that appeal to eco-conscious drinkers.
6. Sip Smart: Drink less, but better
The moderation movement is shaping how we approach alcohol, particularly among younger generations. Even established wine drinkers are shifting toward quality over quantity, seeking premium wines to savor in smaller amounts. This trend aligns perfectly with our mission to help you drink smarter, not more.
What’s Your 2025 wine prediction?
Do you have a trend you’re excited about? Share your thoughts with us or join us at one of our events to explore these trends.
